PDF Download Digital Business: Concepts and Strategies, 2nd Edition, by Eloise Coupey

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Digital Business: Concepts and Strategies, 2nd Edition, by Eloise Coupey

PDF Download Digital Business: Concepts and Strategies, 2nd Edition, by Eloise Coupey

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As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written.

How do you succeed in the digital business environment?
How do you make the transition from offline to online?
What aspects of your business will be affected, and how should you manage them?

Digital Business: Concepts and Strategies will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.

Sales Rank: #2396768 in Books
Published on: 2004-09-09
Original language: English
Number of items: 1
Dimensions: 9.00' h x .90' w x 7.50' l, 1.54 pounds
Binding: Paperback
464 pages

From the Back Cover

How do you succeed in the digital business environment?
How do you make the transition from offline to online?
What aspects of your business will be affected, and how should you manage them?

Digital Business: Concepts and Strategies, Second Edition. will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.

About the Author
Eloise B. Coupey is Associate Professor of Marketing at the Pamplin College of Business, Virginia Tech, USA.

Eloise PDF Free Download

How do you succeed in the digital business environment'? How do you make the transition from off-line to online'? What aspects of your business will be affected, and how should you manage them? These questions are asked frequently—by businesses large and small—as they begin to navigate the post-dot-com-collapse digital world.

Many digital businesses that were heralded as innovative, important, and potentially lucrative disappeared from the digital landscape in the first years of the century. Business plans that seemed like sure bets foundered in their implementation, often failing to secure the customer bases and sales levels needed to keep the companies afloat. Sky-high valuations and dramatic IPOs dropped like rocks as the digital world adapted to the realization that the traditional concepts of supply and demand also applied to digital business.

As businesses adapt to the realities of the digital world, and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written.

Successful strategies for digital business integrate the capabilities of the Internet with aspects of a company's resources, constraints, and objectives, and with the customer's needs and expectations. Because the Internet is a dynamic, rapidly changing environment for business, it is often difficult to know what types of strategies are likely to be effective, and when, and why. Simply looking at what companies have done in the past may not be sufficient in the rapidly changing digital environment—after all, many of them are gone. The ability to understand and predict what practices will work, and why, can be enhanced by understanding key concepts that define and drive digital business, and by applying them to anticipated situations.

This book is designed to provide you with the conceptual and practical k